When I knew Me So Far was a good idea
Anyone who’s ever written a dating profile has had to figure out what about themselves is a good selling point to potential mates. Sometimes that’s occupation. Sometimes it’s a resume of endurance sports. Could be the fact that you volunteered at an orphanage in Antarctica or that you’ve never seen Star Wars and are looking for someone to show you the ropes.
Whatever your selling point is, it’s just that. A selling point. It’s not who you are. It might not even be a major part of your life or even something you’re proud of. But it’s a hook. And in the sea of online profiles, you need to figure out a way to stand out from the crowd.
Me So Far is designed to go beyond headlines. And from the first event, I knew I was onto something. On two separate occasions, a presenter did his slideshow—drew the audience in, showed his true personality—and never revealed his occupation. In both cases, the presenter was a doctor. You really never know what people will choose to reveal until they’re up there (and in most cases, they don’t even know what they’re going to reveal until they’re up there), so I was both impressed and secretly delighted that neither outed themselves as a doctor.
Online, this would have been seen as a missed opportunity to lure someone in. But these two, with no direction from me, chose not to point directly to their credentials and instead tell the funny, touching and random facts and stories that, may or may not, have added up to the portrait of a physician.
Most people don’t want to lead with checkboxes and menu options. In fact, they don’t want to be put in any box, even when that box is highly valued on the market. But that’s the system they’re often forced into. In that moment I realized that the Me So Far platform was going to work, because people were free to reveal to rather than pitch themselves. And they were far more appealing and approachable because of it.
And besides, hearing how someone asked a geriatric patient to be their valentine is way more endearing than hearing someone’s medical school GPA.